HERE
Find your path
Find your path
HERE is a colorful branding identity for an open-air, pop-inspired maze designed for families. The concept is based on the Ariadne’s red thread and a modular “tiles” system, where each tile features its own path, straight, curved, or angled, that can be combined with others to create endless new routes and compositions.
The visual identity reflects the playful and energetic nature of the experience, using bright, engaging colors and bold graphics to guide visitors while reinforcing the modular concept. The branding extends across all touchpoints, from stickers and wristbands for children to event signage, inviting exploration and interaction.
The visual identity reflects the playful and energetic nature of the experience, using bright, engaging colors and bold graphics to guide visitors while reinforcing the modular concept. The branding extends across all touchpoints, from stickers and wristbands for children to event signage, inviting exploration and interaction.